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My coverage of Fitbit remained ongoing and public until Google's purchase of the company was complete.  I continue to cover Google in the private section of the website.

I originally classified FIT as moving from a Growth toward a GRoDT stock, despite a fairly solid balance sheet.  This is because I saw fitness trackers as a dying device category, and the company's ability to compete in more general purpose wearables as unproven.  Nonetheless, I projected that the company could design best-in-class hardware, and I think the Ionic smart watch bears me out on that point.  Software is another matter, but the acquisition of Pebble (amongst other) assets at VERY favorable terms gave me hope on that front.  Unfortunately, FitBit really failed to deliver in terms of software.  My real-world research on both the Ionic and Versa smartwatches enabled CrowdWisers to be way out ahead in predicting the company's lackluster results as it tried to maintain market share while developing partnerships against competitors with deeper pockets.  That in turn enabled a profitable exit despite the failed growth story.

The situation after that led many to swing trade volatility in FIT, but my experience on Wall St. tells me that is a dangerous game which, over the longer term, usually winds up benefiting Big Money rather than individual investors.  The limited volumes associated with pre-merger arbitrage are an entirely different story, though, and can lead to substantial opportunities of the sort that emerged with INVN, which is why my coverage always continues until a deal is actually closed.


Updates:
?4 Google Fitbit purchase complete, 4Q20 schedule, more09:37 14-Jan-21
-3 ACCC rejects Google concessions for Fitbit and more11:37 22-Dec-20
?3 Fitbit subscriptions and Resonant dilution09:45 18-Aug-20
-3 full E.U. antitrust probe for Google+Fitbit?11:20 04-Aug-20
?3 Fitbit and other regulatory notes13:11 19-Jun-20
?3 Fitbit & macro update13:05 04-Jun-20
?4 Fitbit & Google 1Q20 schedules07:45 27-Apr-20
+3 ADP, Fitbit Charge, and more09:06 02-Apr-20
+3 Sanders, Biden and Fitbit12:30 11-Mar-20
?3 Super Tuesday and Fitbit arbitrage calendar16:39 03-Mar-20
?3 Fitbit 4Q19 results and more16:17 20-Feb-20
?3 Fitbit 4Q19 schedule and confirmations18:19 11-Feb-20
-3 Fitbit named in broad patent investigation15:00 11-Jan-20
?3 FIT and record markets13:52 27-Dec-19
+5 Fitbit sold to Google and AMSC 2Q19 schedule09:29 01-Nov-19
?3 FIT short squeeze unlikely10:05 23-Sep-19
-4 VOD, FIT and macro follow-up possibilities06:52 01-Aug-19
-4 Fitbit 4Q18 results16:30 27-Feb-19
+5 Fitbit 3Q18 results16:37 31-Oct-18
?3 Fitbit schedules 3Q18 report17:22 16-Oct-18
+3 Fitbit Care and Humana10:24 19-Sep-18
?4 Versa and the Race Against Time20:29 28-May-18
+4 Fitbit+Google, Resonant 1Q18 schedule and more09:33 30-Apr-18
-3 FitBit outage and GasPT certification05:54 25-Apr-18
?3 Fitbit schedules 1Q18 report19:55 16-Apr-18
+3 Versa and Ace official09:21 13-Mar-18
-4 Fitbit 4Q17 report16:52 26-Feb-18
?3 Resonant schedules 4Q17 report and more03:16 19-Feb-18
?3 Fitbit acquires Twine Health09:36 13-Feb-18
?3 Fitbit schedules 4Q17 report11:20 09-Feb-18
-3 OLED and FIT followup13:25 24-Jan-18
?4 CES-inspired macro thoughts18:43 15-Jan-18
-5 Fitbit software outlook19:09 03-Dec-17
?3 Fitbit 3Q17 report02:09 02-Nov-17
-4 Fitbit pre-earnings wrap-up and article02:02 23-Oct-17
?3 Fitbit schedules 3Q17 report plus more AMOLED news23:33 19-Oct-17
-3 Ionic review23:40 15-Oct-17
-3 FitBit competition, AES dividend and macro09:27 13-Oct-17
+4 Fitbit part of FDA pilot program13:36 26-Sep-17
?4 Ionic available Oct 1, SDK tomorrow10:26 25-Sep-17
+3 Dexcom Glucose monitoring on Ionic and FIT OMIB09:31 07-Sep-17
+5 Fitbit Ionic, Flyer and Aria2 launch09:27 28-Aug-17
+3 an example FIT valuation19:42 21-Aug-17
+3 FitBit potential & CTL explanation00:34 20-Aug-17
+3 Fitbit 2Q17 report17:48 02-Aug-17
?3 FitBit 2Q17 preview and more CTL13:01 25-Jul-17
?4 pick list earnings and schedule23:47 25-May-17
?3 pick list news and market outlook14:42 04-Apr-17
?3 stock pricing and the electronics and political horizons09:01 27-Feb-17