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Versa and Ace official +3

09:21 13-Mar-18


Fitbit has officially introduced the Versa and Ace (for kids) products.

At first glance, I think these products will generate broader appeal, largely due to the lower price points ($200 and $100, respectively) and target markets.  The Versa is pretty clearly targeted at women, with specialized features for their health.  The canned message response features also show that Fitbit is working what I consider to be key features of the platform.  I may wind up doing first-hand evaluations of the Versa, as I did with the Ionic.