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INVN outlook from Apple event ?2


The Apple event is wrapping up with the usual spectacle.  For any remaining INVN shareholders, here are the important points:

My overall take is that the announcements were neutral to slightly negative for InvenSense.  Emphasis seems to be continuing a gradual shift from hardware to services and software.  Where hardware is highlighted, Apple is doing more and more on its own, and not very well.  From a pure sales cycle perspective, some commentators were disappointed with the current battery life of the Watch and the lack of improvement there.  Whether customers will want more devices to charge is highly questionable.