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InvenSense Conference Announcements +4


InvenSense has made a pair of announcements at its conference today:
Of these, I think the latter is potentially the more exciting.  InvenSense now stands to make money not just from each device sold, but from each hour the devices are used.  At 3 to 5 cents or more per hour per device, that could be a very powerful change in sales model.  Again, given the successful inroads made with Apple, I wouldn't be surprised to see a behind the scenes partnership to give this endeavor critical mass.  I don't know if Apple would go public with such an announcement, but if so it would probably come tomorrow, towards the end of the conference.