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Fitbit 2Q18 results +2


Fitbit has reported on its second quarter:

Although this is in-line with my broadest expectations, I thought they'd do better.  In particular, Fitbit is getting some traction in America, especially women, and losing the rest of the world, much as I'd expected.  This is a good report, and FIT shares deserve to recover some of their recent losses, maybe even approaching $8.

In my view, though, it's not nearly enough to change the long-term outlook that I've already detailed.  More innovative competition is emerging and that tide is set to swell further.  In light of that, I will listen to the conference call, but doubt there will be a good reason to write any further.